The Pittsburgh Steelers marketing strategy and Franco Harris death.

The Pittsburgh Steelers have a long history of success and have built a strong fan base over the years through a combination of on-field performance and clever marketing strategies. Some of the key elements of the Steelers' marketing strategy have included:

• Building a winning culture and consistently fielding competitive teams: By consistently competing for championships and fielding talented players, the Steelers have been able to attract and retain fans who are interested in rooting for a winning team.
• Leveraging the team's history and tradition: The Steelers have a rich history and have a loyal fan base that is passionate about the team's past and present. The team has leveraged this tradition through initiatives such as throwback uniforms and events that honor former players and coaches.
• Creating a strong brand identity: The Steelers have developed a strong visual brand identity through the use of their distinctive black and gold colors and the iconic Steelers logo. This has helped to create a cohesive look and feel for the team and has made them instantly recognizable to fans and non-fans alike.
• Engaging with fans through social media and other digital channels: The Steelers have an active presence on social media and other digital platforms, which has helped them connect with fans and create a sense of community around the team.
• Developing partnerships and sponsorships: The Steelers have formed partnerships with various companies and organizations in order to generate additional revenue and promote the team. These partnerships have included sponsorships, licensing deals, and other promotional activities. 

Franco Harris dies at 72 played for the Pittsburgh Steelers for the majority of his career in the NFL. He joined the team in 1972 and played for them until 1983. After leaving the Steelers, he played for the Seattle Seahawks for one season in 1984 before retiring from professional football. During his time with the Steelers, Harris was a key member of the team and helped lead them to four Super Bowl titles.  

He was a former American football player who played as a running back in the NFL, primarily for the Pittsburgh Steelers. He was drafted by the Steelers in the first round of the 1972 NFL Draft. During his career, Harris was highly successful in the NFL, being one of the best runners in league history. He won four Super Bowl titles with the Steelers and was selected to the Pro Bowl nine times. He was also inducted into the Pro Football Hall of Fame in 1990. After his NFL career, Harris became a businessman and became involved in various charitable and philanthropic initiatives. 

His death comes two days before the 50th anniversary of the play that provided the jolt that helped transform the Steelers from also-rans into the NFL's elite and three days before Pittsburgh is scheduled to retire his No. 32 during a ceremony at halftime of its game against the Las Vegas Raiders.

Yeap, you read right; today Harris' son Dok told The Press his father passed away. - RIP Harris!.