Friday, June 30, 2017

Meat?, why?

Marketing works as it should, creating behaves, conditioning people to do things the trend and the culture want them to do.

So, eating, The must strongest marketing campaign developed to make people eat meat, but not just meat, specially to eat cows, pigs, chicken, turkey, and other animals for some other countries.

Why a cow and not my dog?, Why a chicken and not my cat?.  in fact have you ever eat cat? or Snake?; they taste like chicken.

well, this is the oldest learned behave ever; since we born we are tough to eat those animals and not others; animals are classified as a domestic or savage, Domestics includes pets as well as the animals we are "allowed" to eat.

This campaign to teach you what to eat or not is in place everywhere and it's inside our bones unless you do your own research and notice you have other options; same thing when trying to buy a car.

I will let you here with this beautiful video to show you the real truth of this behave. Clic

Thursday, April 20, 2017

Build your privacy policy

Think about having your data secured, believe it or not tons of people think about Information Security, it's important to have cover all the strings to secure your clients personal data.

For that reason we encourage you to have your privacy policy established, to inform your visitors, clients, about their rights; tell them what you are going to do with the information requested.

As a very important visitor, we share with you this resource that will allow you to create or generate your privacy policy for the best prices ever, Free.  clic

Sunday, March 12, 2017

Raspberrypi and Digital Marketing

A few month ago I started a research about this beauty small piece of tech and I'm charmed with its results; so awesome that I'm sharing my experience with you.

Lot's of online marketers look forward to have a lot of traffic drive to their pages, I'll rephrase that; their strategy it's base on traffic --> product or brand.

so I started looking for something that allows me (Cost free) to automate some process I follow every day and then I knew this programming language PYTHON.

we have two tech pieces here, the RASPBERRYPI and PYTHON. I build some scripts (I'm not a master) to automate tasks like reading my favorite news streamers, save the information to a database and then process the info lately.

After a couple of days I found some add-ons that allows me to read twitter post, update status and so on.  FANTASTIC.

I do encourage you to find out how you can automate your days using a raspberrypi and python, you can use it while you are out for work or maybe sharing with your family.

Who takes care or protect your Personal Information? - PCI DSS

First we are going to know the concepts and then will put some hints over the table.

  • Personal Data: Mean any information relating to an identified or identifiable natural person ("data subject"); an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identification number.
  •  Sensitive Data:Encompasses a wide range of information and can include: your ethnic or racial origin; political opinion; religious or other similar beliefs; memberships; physical or mental health details; personal life; or criminal or civil offenses. These examples of information are protected by your civil rights.
  • PCI DSS:Payment Card Industry Data Security Standard (PCI DSS) is a proprietary information security standard for organizations that handle credit cards from the major card schemes including Visa, MasterCard, American Express, Discover, and JCB. 
  • Fraud:A type of criminal activity, defined as: 'abuse of position, or false representation, or prejudicing someone's rights for personal gain'. Put simply, fraud is an act of deception intended for personal gain or to cause a loss to another party. 
  • Phishing:Email will typically direct the user to visit a website where they are asked to update personal information, such as a password, credit card, social security, or bank account numbers, that the legitimate organization already has.

So, now we have all the terms clear let's say what we have to take care of;  our personal data, information, telephone number, credit cards, addresses, pictures, emails, etc.. etc.. we have to think, be aware of the bad-intentioned behave adopted by psychological unstable citizens.

How to be "Safe"?

When you receive black mail or letters you don't want to receive, don't just put it on the trash can, destroy them till your information is not recognized.

Old ID's, get a scissor and cut them in small pieces , don't give your phone number to everyone, do not upload personal information to the cloud or share them in a social media network (Facebook, Hi5, Tw, G+, etc..), never share your address online.

Even when paying over the phone is not recommended, this is the easiest way to get Credit Cards information.

When you receive emails from your bank asking for password update or personal information update, go direct your bank Link, do not use the link provided on the email, this may drive you to another website to still your information.  this one is applicable for any other website.

When I'm Safe to share Personal Data?

Then here you have this Security Certification PCI DSS,  this one takes care of your personal data, your bank should be certified by PCI, the store that handles your payment over the phone should be certified, and any other business online, local, should be certified if they handle online or phone payments. ASK, its your right.

What about buying online? - Websites and strong companies like Amazon, Ebay, Paypal and even your bank website uses SSL certificates to protect your information and your online transactions.   your Personal Data is not handled clear by unauthorized personnel, it goes over the network encrypted (not readable).

Feel free to ask, I will be more than happy to clarify any doubt.

Tuesday, March 07, 2017

Internet, Direct Marketing on the Web

Quick refresh on those questions people keep asking themselves,  Digital Marketing, Social Media, those two are the strongest tools used to build your business strategy, to become a real problem or a real awesome sales lead.

  • What is meant by Internet marketing?
    • Many people define this as a digital strategy, let's go basic, how would you define marketing?, this is a business strategy used to promote, then Digital Marketing has the same meaning, applied on a different field.
  • What is a digital and direct marketing?
    • Known very well as DDM, is the same digital business strategy but focused, with a specific and individual target.  this one is used to send information to an specific recipient, usually uses emails, websites, etc..
  • What is marketing on the web?
    • this is one of the beauties, Marketing on the Web refers to online Marketing, advertising using a website, emails, eCommerce with the intention to sale, create leads, business.
The information it's spread all around, just look for it, read, ask, share, leads are just around the corner. 

Tuesday, March 29, 2016

Branding - Digital Marketing

We are very exited about brands and how they build their strategies to remain into our minds, pushing customers, consumers to go over and acquire all their products.

for a Marketing Manager there's no better feeling than hear from people talking about their brand; imagine you build Shaving Blades and your brand name is TigerBlade, you have done a good job as a MM if you ask customers about a Shaving Blade and the first one that comes out their mouth is TigerBlade.

This is a very hard work, make that seed growup into the customers its a wonderful delicated job that takes time, involving passion, deditation and commitment, this is how you reach the excellence with your brand.

So, here I share a beautiful list, the most Valuable brands around the world by Forbes, Hope you enjoy playing and commenting about it. Clic