Tuesday, March 07, 2017

Internet, The Direct Marketing on the Web

In the late 1990s and early 2000s, digital marketing began to gain more mainstream adoption as businesses started to see the potential of using the internet and other digital channels to reach and engage with customers. This was around the same time that search engine optimization (SEO) and pay-per-click (PPC) advertising became popular techniques for driving traffic to websites and generating leads and sales.

Since then, the field of digital marketing has continued to evolve and grow, with the introduction of new technologies, platforms, and tactics. Today, digital marketing encompasses a wide range of strategies and tactics, including email marketing, social media marketing, content marketing, influencer marketing, and more.

Quick refresh on those questions people keep asking themselves,  Digital Marketing, Social Media, those two are the strongest tools used to build your business strategy, to become a real problem or a real awesome sales lead.
  • What is meant by Internet marketing?
    • Many people define this as a digital strategy, let's go basic, how would you define marketing?, this is a business strategy used to promote, then Digital Marketing has the same meaning, applied on a different field.
  • What is a digital and direct marketing?
    • Known very well as DDM, is the same digital business strategy but focused, with a specific and individual target.  this one is used to send information to an specific recipient, usually uses emails, websites, etc..
  • What is marketing on the web?
    • this is one of the beauties, Marketing on the Web refers to online Marketing, advertising using a website, emails, eCommerce with the intention to sale, create leads, business.
The information it's spread all around, just look for it, read, ask, share, leads are just around the corner. 


No comments: